MyLads has now closed a €7.6 million seed investment round led by Riva Technology and Entertainment (RTE), to leverage Tech areas (new AR experiences and others), and attract new international clients. RTE’s diverse portfolio of companies will allow MyLads to benefit from a range of industry leaders, according to a statement.
In addition, investor António Félix da Costa from Formula-E World Champion, and Co-Founder of APEX Capital have joined the round along with the support from Sociedade Albuquerque & Almeida Advogados.
“Our investment into MyLads is a strategic move that allows us to dive more into the world of Augmented Reality which is effectively powering fan engagement. Our diverse portfolio of companies is an excellent opportunity to leverage gaming, sports, fan engagement, and technology. MyLads founders have done a great job securing some of the best teams in Europe and we look forward to seeing their vision come to life,” said RTE CEO, Paul Roy.
“We are proud of the quick significant achievements of MyLads, I believe this is just the beginning as they expand into the one of the hottest topics in the future of Sports – NFTs” said Amir Raveh, Founder and President of HYPE Sports Innovation.
“Fans want to feel part of the team’s family and that they matter for their idols. That’s also our belief and that’s why at MyLads, fans are the most important piece of the puzzle. This Seed Investment Round will help us tailor more experiences for the fans and create unique memories and collectibles to grow the engagement between fans and their favourite sports teams,” said Ivan Braz, CEO, MyLads.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.