NIPPON Passport raises 200 mn JPY in pre-series A funding

NIPPON Passport Co., Ltd. announced that it has closed 200 million JPY in a pre-series A funding. The funding was led by private investors and business companies through a third-party allotment in a pre-series A funding round.

The government of Japan shows the target to attract 60 million foreign tourists annually by 2030. NIPPON Passport launched a new service “NP Pass,” a service to attract customers, and the commission fee is 10% of the total sales as contingency fees. It would lead foreign visitors to its affiliate shops and transfer them from one shop to another.

Shinsuke Hishiki, CEO, NIPPON Platform Co., Ltd., said, “Japan’s population has been steadily decreasing. We believe that NIPPON Passport’s service makes significant headway in collaboration with NIPPON Platform related to tablet solutions, and transfers from attracting customers for tourism consumption to making solutions for paving the way for regional revitalization.”

Nao Hashiguchi, President, NIPPON Passport Co., Ltd. said, “Our target is to attract 60 million foreign visitors to Japan in 2030. It is not enough for foreign visitors to get attractive local contents and information both on pre-trip and on a trip. NIPPON Passport is a tourism platform to solve this inconvenience.”

Tharminder Singh, Director, NIPPON Passport Co., Ltd., said, “In today’s world with the ever-changing nature of technology. Starting from AI to Self-driving cars we see that people moving away from products and towards experiences/travel. Using technology and smart mechanisms to harness the value of bringing people together through tourism inbound and outbound. Creating a value proposition that helps drive the industry and new ways of attracting people and traffic and increasing business.”

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