QuickReply.ai, a WhatsApp marketing platform, announced that it has raised $1.14 million in a round led by Leo Capital, which infused $0.75 million, according to ETtech report.
Other investors, including Pentathlon Ventures, GSF, Deepak Diwakar (cofounder, MindTickle), Azhar Iqubal (cofounder and CEO, Inshorts), and Dinesh Agarwal (founder and CEO, Indiamart), also participated in the seed funding round, the company said in a statement.
Founded in 2021 by Himanshu Gupta and Hridayesh Gupta, QuickReply.ai offers an end-to-end WhatsApp engagement tool for direct-to-consumer (D2C) brands and online stores.
Himanshu Gupta, cofounder and CEO, said, “Following extensive growth over the last 18 months, this seed funding will be significant for us to further strengthen our proposition and drive innovation at a more rapid pace.”
The startup said it plans to deploy the capital largely towards talent acquisition, product development, tech infrastructure, and research and development.
“WhatsApp has already established itself as a major customer engagement and retention tool, entirely superseding emails and other traditional mediums in some sectors. QuickReply.ai is a disruptive solution, set to help brands personalise their WhatsApp Marketing through innovative automation,” said Leo Capital partner Dinesh Singh.
The startup is also looking to allocate funds towards marketing and global expansion.
“After successfully establishing a strong presence in India, we aim to expand operations to the Middle East, Southeast Asia, Latin America, and Europe over the next two years,” the startup added.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.