Raskik, a fusion beverages startup, has raised $1 million in pre-Series A funding round led by Venture Catalysts and 9Unicorns, according to YourStory report.
Other investors Syed Safawi (ex-CEO, Reliance Communications); Snapdeal’s Founders Kunal Bahl and Rohit Bansal; Santosh Desai (MD and CEO Future Brands) ANAA International LLC; Amit Jain (CEO L’Oreal India) Promoters of Sapient Wealth; Neeraj Mutha (Director, Mutha Industries Pvt Ltd); and EvolvX Advisory LLP also participated in the funding round.
The startup will utilise the current financing to expand its geographical reach in India, develop its product and connect with millennials, who are looking for natural and good-for-you options to create a highly loved brand.
Speaking on the investment, Vikas Chawla, Co-founder, Raskik, said, “At Raskik, we are creating a vibrant brand and are driven by our purpose of helping people live better by providing a portfolio of natural, great-tasting fusion beverages. It is our belief that with our deep experience in this industry and a highly capable ecosystem of partners, we will delight our consumers with great quality, innovative beverages.”
Founded by three Coca Cola veterans – Vikas Chawla, Abhay Parnerkar, and Satyajit Ram, Raskik is a millennial-centric brand, delivering a portfolio of unique natural fusion beverages at mainstream prices.
“The growing $2 billion fruit juice category has huge opportunities, and the domain experienced founders at Raskik have found a sweet spot that could be developed into a category on its own. We, at 9Unicorns, are elated to back Raskik’s product journey,” said Abhijeet Pai, Partner at 9Unicorns.
The startup has presence in select areas of Delhi-NCR with three variants of coconut water and fruit juice fusions across a cross-section of channels, including general trade, local MT chains, and e-grocers like MilkBasket and Bigbasket.
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