SaaS startup Attentive raises $7 mn led by Vertex Ventures

SaaS startup Attentive, an artificial intelligence (AI)-based commercial landscape and construction software provider, has raised $7 million in a funding round led by Singapore-based venture capital firm Vertex Ventures Southeast Asia and India, according to ETtech report.

The round also saw participation from existing investors including Peak XV Partners and InfoEdge Ventures, as per a statement. Early-stage venture capital firm Tenacity Ventures will also be a part of the captable through a secondary investment.

The funds will be used to advance its product development, and boost its sales, marketing and customer success initiatives. The aim is to focus on its recently launched products, Accelerate and Beam AI, the statement added.

“Our mission is to be the technology partner of choice for the construction and outdoor services industries. With our AI-driven solutions, these sectors can automate archaic manual workflows and experience a dramatic uplift in productivity,” said Shiva Dhawan, cofounder and chief executive of Attentive.

Founded in 2017 by ex-IIT Delhi graduates Dhawan, Rishabjit Singh and Aishwarya, Attentive serves more than 500 clients including Brightview, Juniper, Sperber, US Lawns, CleanScapes, The Grounds Guys, Beary Landscaping, Sebert Landscape, Maldonado Nursery, Rexel, National Wholesale Supply and Silicon Valley Mechanical.

“Attentive’s innovative technology leverages Vision AI to drive disruptions in old-economy industries such as outdoor field services and construction. Organisations in these sectors are hungry for technology solutions that can substantially improve efficiencies in their businesses,” said Nikhil Marwaha, senior executive director at Vertex Ventures.

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