CustomFit.ai, the Bengaluru-based no code SaaS personalisation platform, announced it has raised a pre-seed round of funding led by Java Capital. The round also saw participation from investors including Upsparks, FirstCheque, and LetsVenture, reports YourStory.
Founded in 2019 by Ashwin Kumar and Shoaib Mohammed, CustomFit.ai drives the growth by putting personalization at the center of your marketing & sales thereby ensuring solid sales to follow by increasing the overall number of visitors marching to your goals.
Commenting on the investment, Ashwin, who is also the CEO of the company, said, “Personalisation is now the key strategy for B2B marketing. CustomFit.ai transforms the website into a growth engine or #1 salesperson by precisely personalising it for each visitor, thereby making the buying process a lot easier.
“It offers advantages such as more interaction & engagement with the target audience, more and better conversions, more efficient communication and higher loyalty,” he added.
The startup converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc., and also based on their past behaviors and interests.
Vinod Shankar, Partner at Java Capital said in a statement, “Everyone is a maker, an emerging theme in the development of software tools. Tools are no longer used by developers and engineers alone. No code tools that would be useful to designers, freelancers, product managers, and marketers to improve their sales have been making inroads at an unprecedented pace. In sync, customisation/personalisation tools have been developed since the early days of the internet, with every generation spawning a better and advanced tool. We believe CustomFit.ai gives the control back to marketeers/business teams reducing the dependency on developers.”
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