RainFocus, the next-generation enterprise event marketing platform, announced that it has closed its Series C funding round led by KKR, a leading global investment firm. Existing investor JMI Equity, a growth equity firm focused on investing in leading software companies, also participated in the round.
KKR is investing in RainFocus through its Next Generation Technology Growth Fund II, a global fund dedicated to growth equity investments in the technology space. The strategic partnership with KKR and JMI will enable RainFocus to further enhance its event management and marketing technology platform, grow its global footprint, and accelerate its strategic go-to-market initiatives, the statement said.
RainFocus provides a premier end-to-end solution for setting up, running, and promoting hybrid, in-person, and virtual RainFocus’ cloud-based platform powers some of the largest and most sophisticated event portfolios in the world, including VMware, Cisco, and IBM.
“Our company was founded on the belief that the events industry is ripe for disruption. Existing solutions, both new and old, are failing to unify event data with traditional marketing because they lack the scalability, security, and consistency required to deliver exceptional personalized experiences,” said JR Sherman, CEO at RainFocus. “We’re constantly listening to our clients, and this funding round will immediately accelerate our innovation and tighten our integrations to the martech stack. Most importantly, we will empower our clients to expand their use of the event platform and integrate smaller events, meetings, and virtual experiences as part of their overall demand generation programs and their customers’ journeys.”
“The RainFocus team is pioneering a new approach that combines best-in-class event management with a unified data solution. The result is a transformation in how companies think about events as an integrated part of their investments in data-driven marketing,” said Dave Welsh, KKR Partner and Head of Next Generation Technology Growth.
Jimmy Miele, Principal on KKR Next Generation Technology Growth team, said, “RainFocus has built a flexible and scalable technology and a strong culture focused on delivering a great solution and experience. We can see this in RainFocus’ exceptional client loyalty and explosive growth, which has been sustained during the dramatic shift to hybrid and virtual events over the past 18 months. We’re excited to back this talented team as they continue to enhance their suite of solutions to serve clients across industries and geographies.”
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