ShareChat announces acquisition of HPF Films

ShareChat, a Bengaluru-based social media company, announced that it has acquired HPF Films, a video production company specialised in digital content. Financial details of the acquisition were not disclosed.

ShareChat said the acquisition will help ShareChat’s main app and video app Moj to strengthen their efforts towards building a better content ecosystem, establishing a stronger creator fraternity, and augmenting their advertising solutions for brands.

“As ShareChat continues on the aggressive growth journey, it is important for us to invest and build capabilities required to sustain growth on a large base. This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform,” said Manohar Charan, VP – Corporate Development and Strategic Finance, ShareChat.

Launched in 2018, HPF Films has produced 3500+ titles across different formats including web-series, digital ads, short films, and documentaries for 20+ brands like Meesho, OKCredit, ixigo, and Ola among others.

HPF Films owns 100+ channels across multiple digital platforms, with a network of 120+ collaborating artists. The company that started as a bootstrap, has been profitable since inception.  

Recently, ShareChat acquired Bengaluru-based Circle Internet to help strengthen hyperlocal content on its platform. ShareChat has more than 100 million downloads on the Google Play Store.

AN

Website | + posts

HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.

What's your take on this post ? Comment: