SaaS startup Syncari recently announced that it has raised $6.5mn in total seed funding led by SignalFire. With the new capital, the company plans to accelerate its customer acquisition plans.
Along with the investment, Ilya Kirnos of SignalFire and Ross Mason of Dig Ventures join the company board. The company had earlier raised pre-seed investment from Ben Bayat of NGVP, and Animo Ventures.
Ilya Kirnos is the Founding Partner of SignalFire, a venture capital firm focused on seed and early growth stage companies. Previously, Ilya was an engineering leader at Google who aided in the acquisition of the company that became Google Analytics.
Talking about Syncari’s business model, Ilya said, “Revenue operations are central to any company’s ability to deliver on its goals and central to those operations is up-to-date data. Syncari is well-positioned to become the leader in this space.”
This round included a strategic investment by Ross Mason, who is the Founder of Dig Ventures and formerly Founder of MuleSoft, where he served as CTO up through its multi-billion dollar acquisition by Salesforce.
“From my experience building MuleSoft, I saw a clear need to solve the data automation problem in a simple way that makes data more accessible to more employees within the company,” says Ross. “Syncari is taking a unique approach to this. It’s built from the ground up to solve this problem the right way. If Syncari didn’t build this, I would.”
According to Ross, Syncari is particularly attractive to departments like marketing, supply chain, and e-commerce, but its strategic partner is always IT. Only IT teams have the cross-departmental perspective needed to fully shift their companies to the decentralized data model that the world now demands.
“It’s a great confirmation and boost to have Ross believe in our vision,” says Neelesh Shastry, CTO and Cofounder of Syncari.
“We are humbled to have such industry leaders in our corner and helping guide our journey,” says Nick Bonfiglio, CEO and Founder of Syncari.
“Syncari’s vision for tackling this challenge is differentiated and compelling,” says Ilya. “I couldn’t be more confident that its team has the right talent and experience to execute on this vision.”
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