TagZ Foods, a premium GenZ snack company, has announced that it has raised an amount of INR 4 crores in Pre-series A funding from Agility Ventures and Dexter Angels. The fresh round of capital will be utilised for launching new product offerings, expanding distribution and production capacity. Eminent DTC and consumer brand founders such as Arjun Vaidya (Co-founder CEO of Dr Vaidya’s), Dharamveer Chouhan, Parth Choudhary, Mohanlal Menon and Dhruv Toshniwal also participated in the funding.
The GenZ brand led by Mr.Anish Basu Roy as Co-founder & CEO and Mr. Sagar Bhalotia as Co-founder, received a seed funding of INR 1.5 crore by a consortium led by 9 Unicorns VC in October 2020.
“We are deeply excited to partner with Agility Ventures and Dexter Angels in this journey towards building a truly premium and international snack brand in India as we move to the next orbit of strong growth in our DTC business,” said Mr. Anish Basu Roy, Co-founder & CEO, TagZFoods.
“Our mission is to help our GenZ consumers eat fitter and also to encourage them to lead a more active lifestyle. We want to help our consumers to pursue their passions for travel, music, sports, and the outdoors, while our products make sure they are never far from fit and sustainable snacking options,” he further added.
Mr. Prashant Narang, Co-founder of Agility Ventures, said, “We see a tremendous opportunity for growth in TagZ. In just a matter of 15 months, the brand has demonstrated fierce advancement by covering various milestones, such as product innovation, geographical reach, on boarding sales channel partners, online presence, as well as environment sensitivity. Our investment is an acknowledgement of the brand’s strategic bright future.”
“We have a young, deeply motivated team that believes in building not just a premium brand but an environmentally sustainable business as well. We believe that growth which does not align with the environment is not viable growth. We want to be the pioneers of this sustainable shift in packaged food industry,” said Mr. Sagar Bhalotia, Co-founder, Tagz Foods.
Adding on the competition in the snacks market, he said, “With our core competence to build and market differentiated products which invariably find strong product-market-fit and strong growth opportunities, TagZ is geared to carve its niche market. There are white spaces in the snack market and we are targeting just that.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.