Urvann, a gardening-focused hyperlocal marketplace, has raised an undisclosed amount in a Pre-Series Round A led by Inflection Point Ventures.
The funds will be utilized to enhance the technology and facilitate expansion into different regions across the country, a statement said.
Founded by IIM-Ahmedabad and ISB alums, a husband-wife duo who quit their consulting careers to pursue their passion for plants. Urvann began operations in Delhi-NCR in August 2021 with the goal of revolutionizing the way India purchases plants. By partnering with local nurseries in a city, Urvann provides the most variety and next-day delivery of fresh plants at the lowest prices, distinguishing itself from traditional players who courier plants from one city to another, resulting in high delivery costs and suboptimal plant quality due to long transit times, the statement said.
Mitesh Shah, Co-Founder, Inflection Point Ventures, says, “Gardening as a business is an untapped market for the Indian market especially in urban areas. Urvann aims to enhance the gardening experience across cities by providing a wholesome experience with their extensive service and their collaboration with local nurseries. At IPV we look forward to extending strategic support and helping them penetrate new markets and scale their business”.
Sambhav Jain, Co-Founder of Urvann says, “IPV has been really supportive throughout our journey. With the help of IPV, we scaled Urvann from X to 10X and now with this round, we are looking to scale further from 10X to 100X across the country.”
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