Ayurvedic wellness startup Auric has announced that it has raised $2 million in its pre-Series-A funding round led by Venture Catalysts.
The round also saw participation from 9Unicorns, Karthik Bhat via AngelList, Cactus Venture Partners and Capital-A (Manjushree Ventures).
Commenting on the announcement, Founder Deepak Agarwal said, “Since our inception three years ago, we have been steadfast in our mission to introduce Ayurveda in the daily lifestyle of millennials. We are wholeheartedly committed to the idea of empowering the country’s millennials with ancient wisdom that works for them. This timely fundraise will indeed prove instrumental in bringing us one step nearer towards reconnecting the mind, body, and soul of people around us.”
Speaking on the fundraise, Apoorva Ranjan Sharma, Co-founder and President, Venture Catalysts, added, “Riding on the promise of Ayurveda and scientific excellence, Auric is a new-age brand that has the potential to take the $5 billion Ayurveda market by storm through its dazzling range of customised and unique products. We wholeheartedly believe in the disruptive capability of this company based on the exemplary dedication exhibited by Auric’s founding team towards realising its long-term and short-term objectives.”
He further said, “Through this funding, we are pleased to have played an integral part in helping the company realise its overarching vision. We would also like to take this moment to assure them that they will find us backing them at every step on their journey ahead. We wish them all the success in the world as they deserve every bit of it.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.