Tata Consultancy Services (TCS) has been positioned as a Major Player in the IDC MarketScape for Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment.
The company leverages TCS Optumera, its award-winning AI-powered retail optimization platform to help retailers drive customer-centric omnichannel business strategies and make data-driven decisions around space, mix, price, promotions, markdowns, omnichannel assortment, and supply chain, the statement said.
“With TCS Optumera, we are helping retailers move away from traditional siloed pricing and pivot to unified, dynamic and intelligent pricing, driving better customer price perception, identifying sales and growth opportunities, and improving margins,” said Shankar Narayanan, Business Group Head, Retail Cluster, TCS. “Our position as a Major Player in this report is a reflection of our vision, unique capabilities and the resultant market impact.”
TCS Optumera is a flagship product of the TCS Algo Retail suite of products and platforms that enables retailers to seamlessly integrate and orchestrate data across the retail value chain, harnessing the power of analytics, AI, and machine learning to unlock exponential business value.
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