Ola Foods, a food business division of the primarily ride-hailing focused company, has appointed Senior FMCG executive Rajeev Bakshi. Currently, Rajeev is an advisor on Strategy and Marketing, apart from serving on the board of a few companies.
Rajeev Bakshi, on his appointment as Board Advisor to Ola Foods, said, “Ola’s ambitions in the food business with a food-first approach, is uniquely placed in a crowded, but undifferentiated industry. With unique offerings that have been developed after immense research and understanding of consumer preferences, Ola has the opportunity to build highly loved food brands in a market that is hitherto underserved. With access to hundreds of millions of consumers who use Ola as an everyday platform, the brands will also have a unique advantage in terms of reach and influence. I am very excited to join Bhavish, Pranay and the team at Ola Foods towards their journey to build India’s most preferred food-brands and in building a food-first business.”
Pranay Jivrajka, CEO of Ola Foods and Founding Partner at Ola said, “We are very excited to have Rajeev join us as an Advisor to the Board. Rajeev’s understanding of the FMCG space combined with his years of experience in the global F&B industry will prove invaluable for us to build a business that consumers trust and love. We are at a very early part of our journey wherein we are building unique consumer offerings through differentiated distribution formats, both online and offline. The team and I look forward to working closely with Rajeev in building our various brands as India’s most preferred choice of food in the time to come!”
Rajeev brings with him over 40 years of leadership experience across Food and FMCG businesses with the likes of Metro Cash & Carry, PepsiCo, and Cadbury. Rajeev’s experience in the food and FMCG industry spans across various categories including confectionaries, soft drinks, snacks as well as across the length and breadth of food retailing. Rajeev has also been responsible for some of India’s most memorable marketing campaigns like the iconic Cadbury ad set on a cricket field that helped alter the brand’s ‘kids-only’ image and positioned it as a product for adult consumption.