It started with Google Apps, then came G Suite and now we have Google Workspace
Google Workspace is rebranded G Suite. This is a collection of Google’s workplace productivity tools. Google Workspace, has evolved over the years and this is the product suite’s second rebranding. Earlier in 2016, G Suite emerged from erstwhile Google Apps, launched around almost a decade back then. The idea of the earlier rebranding was to communicate the offerings as being a unified set of business and enterprise productivity tools. Over the years the product has seen increased adoption across start-ups, small businesses and even enterprise users.
The pandemic has lead to every one taking remote collaboration and web meetings quite seriously. Google has also been putting in additional effort at consolidating its play and offering enhanced features to its existing as well as new users. Google, has been releasing updates to its product suite over last few months – for example integration of its Meet platform with Gmail app, as well as incorporating new features on Meet – in line with those on other new and feature rich web meeting platforms.
On the rebranding announcement, Javier Soltero, VP & GM of Google Workspace mentioned that the effort of the company to make Workspace as – “the absolute collaboration and communications experience in the world”. In their blog post on the rebranding, Soltero said – “This is the end of the ‘office’ as we know it. From here on out, teams need to thrive without meeting in person, protect their time to focus on the most impactful work, and build human connection in new ways.“
“Google Workspace gives people a familiar, fully integrated user experience that helps everyone succeed in this new reality – whether you’re in an office, working from home, on the frontlines, or engaging with customers.”
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