Bharti Airtel, India’s largest integrated telecommunications company, announced entering into the fast-growing cloud communications market with the launch of Airtel IQ.
Airtel IQ, a cloud-based omni-channel communications platform, enables brands to deepen engagement with customers through timely and secure communication. Take for example a customer ordering food through an online platform and calling the delivery agent to find out the status of her order. The entire communication is orchestrated seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.
“Airtel IQ has been fully developed by Airtel’s in-house engineering teams and highlights the company’s growing digital prowess to deliver world-class solutions. Natively integrated into telco grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient and intuitive,” Airtel said in its press statement.
Many of India’s biggest companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase itself.
Commenting on the development, Vivek Sunder, COO, Swiggy, said, “Seamless and secure communication between our customers, delivery partners and partner restaurants is key to our service enablement. With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in a privacy contained and simplified fashion.”
Adarsh Nair, Chief Product Officer, Bharti Airtel, added, “At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”
The Indian cloud communications market, estimated to be worth $1 billion, is growing close to 20 per cent annually, the company said.
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