We chanced upon an online advertisement by Bharti Airtel. The campaign which initially looks like a campaign for Airtel Money, turned out into a campaign aimed at employer branding, to attract job seekers towards career opportunities at Airtel.
Once you see the final screen of the ad, the message comes out clear – “We love doing jobs never done before. If you do too, join us.”, and clicking on the ad – you land up at Airtel’s career page.
The landing page – Global Career at Airtel, has adequate information by way of well made videos, and write ups etc. to get job seekers interested. You can check out a video clipping of Sanjay Kapoor, CEO, Bharti Airtel, and other videos about their young leader program and life at Airtel etc. Nice initiative by Airtel, to get prospective talent interested. Check out for yourself, if you look forward to a career with Airtel.
Screenshot of the Careers page:
