Reportlinker releases its full report on the automobile industry in the Asian region. As per the report findings, the automotive alternator market is expected to register a CAGR of over 6.02%, during the forecast period, 2020 – 2025.
- The growing demand for hybrid powertrain systems in vehicles and stringent emission norms are the major factors propelling the automotive alternator market during the forecast period. As the technology and stringent emission are growing, original equipment manufacturers (OEMs) are likely to shift more toward electric vehicles, which can slightly restrain the market growth in the near future.
- The Asia-Pacific region is expected to continue to capture a major share in the market during the forecast period, owing to the increasing vehicle sales, majorly from China, Japan, and India. Major vehicle manufacturers have their manufacturing units in this region to capture high demand in the market.
Key Market Trends
Passenger Car Segment to Dominate the Market
The passenger car sales have increased significantly until 2018 after which there has been a huge slump in sales across the globe. In 2019, 87.9 million units of passenger cars were sold globally representing a 5.1% decline from 92.6 million units in 2018.
The financial crisis during 2019 and the outbreak of corona virus in the first quarter of 2020 has created this huge slump in sales. However, passenger car sales are expected to revive by the third quarter of 2020. In addition to this, there has been a transition from BS-IV (Euro-IV) engines to BS-VI (Euro-VI) engines, which has further declined the sales, especially in India.
Developing countries across the globe are taking initiatives to boost the passenger car sales. For instance, during the transition from BS-IV to BS-VI, the financial minister of India has announced that, BS-IV passenger cars can be registered until 31st March of 2020. This has slightly increased the passenger car sales in the country.
Sales in the world’s largest automotive markets, China, United States, India and Japan have also plunged, due to which manufacturers are forced to cut down production. This decline in sales in hindering the growth of alternator market.
However, with governments across the globe taking several steps to boost the passenger car sales, the market for alternators in passenger cars is expected to grow at a faster rate post third quarter of 2020.
Asia-Pacific and Europe to Lead the Alternator Market
The automotive alternator market is driven by the increasing global demand for passenger cars and commercial vehicles. Asia is estimated to have the highest market share in the alternator market in 2017 and it is expected to continue at the same pace till the end of 2023 and much beyond. Countries, such as India, China, and South Korea, have emerged as the major automotive manufacturing hubs, sourcing components to western automakers.
Asia is an opportunistic region for commercial vehicle manufacturers. The automobile industry in India is developing, and it is expected to be the fastest growing market in the production of automotive by 2020. With the South Asian market providing the low-cost labor, it is set to become the major automobile hub in the near future. The European automobile industry has invested about USD 46.3 billion in R&D activities. With the modernization of car-related appliances, there has been a rise in deploying electronic devices in vehicles and increase in requirement of power in cars. Thus, this has led to an increase in the demand for alternators.
Competitive Landscape
The market for automotive alternators is dominated mainly by four companies: Denso, Valeo, Mitsubishi Electric, and Hitachi Automotive. Collectively, these companies occupy nearly 80% of the global market. Denso claims to be the market leader in alternators since 1988. The ‘others’ part of the market is fragmented with the presence of both local and global players.
The market is subject to intense competition, even in the aftermarket segment, where many small companies are coming up with similar offerings. E-tailing and E-commerce are also helping the aftermarket players register considerable sales.
Global players are expanding their market share through the expansion of manufacturing capabilities, as well as through product innovation. For instance, in 2019, Denso and Hitachi Power Semiconductor Device Ltd together developed high-efficiency diode for alternators in IC engine vehicles.
Furthermore, the major players in the market have been involved in cases regarding parts cartel and price fixation to maintain their market share in certain geographical locations. Hence, this has made sure that other players did not occupy considerable market share in those regions, giving these players market monopoly.
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