Ecommerce giant Amazon recently announced that it is launching its food delivery services in India starting with Bengaluru. The recent development from Amazon comes just days after top local players Swiggy and Zomato reduce their workforce to tide over the coronavirus pandemic crisis.
According to an Economic Times report, the firm had been planning to enter the segment for a long time and piloted in some cities already. After the successful results of its pilot service, Amazon has officially launched the business in selected pin codes in Bengaluru which include Bellandur, Haralur, Marathalli and Whitefield.
The food delivery service is available on Amazon’s regular app under its Prime offering. It is worth noting that the development and launch of the food delivery service has come at a time when online food ordering has been down by over 80%.
“We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience,” said Amazon.
While Amazon starts its food delivery service, Swiggy and Zomato have recently started delivering alcohol in a few parts of the country. The move from the local players is another exploration of avenues to make money as revenues from food delivery business has gone down.
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