Putting all the rumours aside, technology giant Apple recently announced that it has acquired virtual reality startup NextVr for $100million.
The reason for the buyout is not yet disclosed by the tech major, however, it is being said that the acquisition will help Apple develop its own VR capabilities. In a media statement, Apple said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Post the acquisition, NextVR’s website has now been updated to signal the acquisition and future of the company that it is heading in a new direction. “Thank you to our partners and fans around the world for the role you played in building this awesome platform for sports, music, and entertainment experiences in Virtual Reality,” reads the website.
The company has been associated with big names such as NBA, NHL, NASCAR, WWE, Fox Sports and fulfill their VR streaming needs for huge events.
NextVr is Apple’s third major acquisition in the recent past after voice-based startup Voysis and popular weather app Darksky. With this acquisition, NextVR’s existing operations have shut down.
Apple has been showing more interest in AR rather than VR until now and hence, it will be interesting to see how the tech giant shifts its focus to concentrate more on VR-based solutions.
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