Ernst & Young has moved from – “Quality In Everything We Do” to “ Building a better working world.”.
As the global professional services organization announced the appointment of Mark Weinberger has become Global Chairman and CEO, the group also announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose.
Going forward Building a better working world will serve as both EY’s purpose and tagline. On the rebranding – Mark comments, “Every day, every EY person is part of building a better working world – for our clients, our communities, and our families. We believe that everything we do – every assurance engagement, every tax return, every advisory opportunity, every interaction with a client or colleague – contributes to building a better working world.
“We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organization.”
Mark continues, “In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.
“We understand our obligation to look beyond our self interest and engage with the world. We use our global reach and our relationships with clients, governments and other stakeholders to create positive change. We do this through who we are and what we stand for and most importantly we back it up by how we act.”
The earlier brand representation:
