German automaker Volkswagen Passenger Cars recently announced the appointment of Abbey Thomas as the company’s Head of Marketing for India business. His appointment is announced with immediate effect.
In his new role, Thomas will be responsible for the marketing strategy of the brand in India. Thomas takes over from Bishwajeet Samal, who moves to Wolfsburg, Germany for an international assignment with Volkswagen AG.
With over 25 years of expansive automotive industry experience, Abbey has previously worked with Audi India as Head of Planning (Product and Sales). He joined the group in 2011 and has ranked up by leading various marketing and product functions.
Prior to joining the group, Abbey has worked with several European and Asian car manufacturers across the globe.
Thomas will be directly reporting to Volkswagen Passenger Cars India Director Steffen Knapp in his new role.
Commenting on the appointment, Knapp said, “At Volkswagen, our philosophy is to nurture our in-house talent and create a growth journey for our employees within the Group. We are extremely delighted to have Abbey on-board with us, whose extensive experience will strengthen our brand salience across our stakeholders in the automotive ecosystem.”
Talking about his new position, Abbey Thomas, Head of Marketing, Volkswagen Passenger Cars India said, “Volkswagen is an iconic automotive brand with a pronounced history and a strong legacy. I am excited to be part of its India journey and further contribute to the brands’ growth in India.”
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