Carat, a global media agency, announced it has appointed Avilash Chakraborty as its Associate Vice President (AVP), Strategy. He will report to Anita Kotwani, CEO, Carat India and will lead the communication strategy for the agency across the country.
In this new role, Chakraborty will work closely with the office leads on the agency’s existing and new business development initiatives. Earlier, Chakraborty had worked with some of India’s leading advertising and media companies including Mindshare, JWT, Y&R and Cheil.
Chakraborty led various strategy functions in Mindshare – North & East. Chakraborty also worked across areas in innovation and content strategy, integrated media Strategy, communications strategy and strategic partnerships. He was also part of The Walt Disney Company, where he established and led multi-platform strategic partnerships for National Geographic in India.
Kotwani said, “Avilash brings with him a wealth of experience across creative, media and content. As we drive growth for Carat India, we needed to bring in talent that can truly transform the agency offering and drive integrated communication planning.”
“With his strong strategic bent of mind and diverse experience, he will work with the newly formed central strategy function at Carat and lead communication planning for the agency. I am truly excited to have him as part of the Carat family,“ she added.
Chakraborty added, “Touted to be the world’s first media agency, Carat is a powerhouse when it comes to some of the best-in-class strategic frameworks. The tight-knit integrated ecosystem of Dentsu India across media, digital, performance, OOH, marketing effectiveness and creative agencies, make it perfectly poised to cater to the ever dynamic and agile marketing needs of clients. I am looking forward to being a part of Carat’s growth story and partnering with clients in placing their brands at the helm of culture, consumer, and context.”
Avilash Chakraborty holds PGC, Marketing and Brand Management from MICA, and PGCM, Communications & Brand Management from EMPI Business School. He has Bechelor’s degree in Comparative Literature & Film Studies from Jadavpur University.
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