Global media network Omnicom Media Group has appointed Bharat Khatri as chief digital officer for the APAC region. He will report to Paul Shepherd, chief investment officer for OMG APAC.
Khatri was previously the country head for Xaxis in India, where he oversaw the agency’s programmatic desk and collaborated with over 150 active advertisers across multiple industries.
In his new role, Khatri will partner with OMG leaders in APAC to accelerate the adoption of integrated digital strategy, with a focus on leveraging technology to drive efficiency and creativity at scale across digital channels.
“Bharat has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients in this region,” said Shepherd. “Combined with his experience in driving actionable, measurable and revenue-generating business outcomes, I couldn’t be more excited having him on the team,” he added.
“I am incredibly thrilled & honoured to join Omnicom Media Group at this pivotal time while our industry goes through a massive shift to a more fragmented, privacy first & precision second ecosystem,” said Khatri. “OMG’s strong roots in analytics and big appetite for innovation are key assets for the next phase of digital transformation, and I feel privileged to be part of this growth and transformation journey in the region,” he added.
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.