Do Your Thng (DYT), a tech-driven branded content marketplace that connects brands to creators, has announced the appointment of Bhavna Darira as Business Head.
Darira has 25 years of global marketing experience in media, financial services, luxury fashion retail, telecom and FMCG, according to a statement. Most recently, she held the position of National Category Head, Brand Promotion Vertical for Hindustan Times. Prior, she was the Group Head for International Business for the English newspaper.
Prior to HT, Bhavna served as the Vice President, Brand of Aditya Birla Financial Services and GM, Marketing for Reliance Communication. As Marketing Head for Murjani Group, she worked on renowned international brands – Gucci, Bottega Veneta, Calvin Klein, and French Connection.
She’s also adept in Indian brands with her 8-year stint at Ogilvy & Mather and works with Lakme, Pond’s, and Cadbury, the statement said.
Commenting on the appointment, Ankit Agarwal, Founder and CEO, Do Your Thng, said, “We are delighted to have Bhavna as the Business Head at DYT. She brings unmatched marketing prowess to the team. The length and breadth of her experience with brands ranging from Jimmy Choo to Lakme are humbling. Bhavna’s work across advertising, marketing and sales will strengthen strategic understanding and provide us with an edge – a prerequisite for our next growth phase.”
Bhavna Darira, Business Head, Do Your Thng, said, “I am ecstatic to be joining the DYT team. I’ve worked with various brands in a vast sales and marketing sphere. As I move to my next phase, I aim to dip my toes into a new pool of possibilities which DYT offers. My constant endeavour is to build lasting experiences for brands and consumers, and there is no better path to it right now than creators.”
Do Your Thng (DYT) is a technology-driven branded content marketplace that claims to connect brands with millions of everyday social media users.
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