Newspaper group DB Corp Limited, informally known as the Dainik Bhaskar Group, announced the appointment of Paulomi Dhawan as Additional Director (Independent) on the company’s Board, with effect from July 28, 2022.
According to the company’s exchange filing, “the Board of Directors has appointed Ms. Paulomi Dhawan (DIN:01574580) as an Additional Director (Independent) with effect from 28th July, 2022 to hold office up to the date of forthcoming Annual General Meeting of the Company and subject to the approval of the Members at the said Annual General Meeting, to hold office as an Independent Director for a term of 2 (two) consecutive years commencing from 28th July, 2022 to 27th July, 2024.”
With 40 years of media, marketing and brand communications experience, Paulomi Dhawan has played an integral role in shaping the brand equity of many leading Indian brands like Parle, Raymond, Park Avenue, Hawkins, Swissair, Eenadu and Star TV among others.
Dhawan has been recognised for her deep understanding of the efficiency and efficacy of various media platforms and her strategic vision in the area of management of media investments. This experience has helped deliver positive impact and relevant messaging towards building the image of various corporate entities and their “C” suite among stakeholders.
Her strong bond with media owners, editors and senior journalists has not only been her strength but a powerful asset, a statement said.
Dhawan started her career as a Media Planner at Everest Advertising, rising to be National Vice President. Consequently, under her leadership as President, Media Supermarket (the media division of iB&W Communications), the first independent media business was established. Later at Redifussion DY&R, she was amongst the TV show KBC launch team.
Following a career in advertising, Dhawan took on a senior managerial role at Raymond Ltd. as Head of Media and Corporate Communications, where she played a key role in positioning the brand as the leading luxury lifestyle textile player on a global level. She, till recently, continued as Strategic Advisor to the CMD on perception management and key initiatives.
Paulomi Dhawan was on the University of Bombay advisory group for the formulation of the BMM degree. She continues to be on the Executive Council of the Indian Society of Advertisers (ISA), serving as Treasurer of the organisation. She is currently an Independent Director on the Board of Mukta Arts Ltd, Whistling Woods.
Paulomi Dhawan has been inducted on the Executive Council of SHED (Society for Human & Environmental Development) for the work she painstakingly did with the organisation through the Inner Wheel platform. She is now also on the Board of Make-a-Wish Foundation of India.
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