Dentsu International APAC has elevated Prerna Mehrotra as CEO of media for APAC. She will report to Ashish Bhasin, chief executive officer, Dentsu APAC, and Peter Huijboom, global chief executive officer for media and global clients. She has been overseeing brands such as iProspect, Carat, Vizeum, Amplifi, Amnet and Posterscope.
In her new role, Mehrotra will be responsible for driving the network’s global media strategy. She will also look after delivery in the region, in addition to her role as managing director for the media group in Singapore. Mehrotra will be responsible for developing a portfolio of tools and capabilities to maximise the effectiveness, relevance and performance of client’s media.
Commenting on the development, Peter Huijboom, global chief executive officer for media and global clients, said, “Her experience in key markets including India and China and her long-standing client relationships will ensure the company continues to drive value and excellence.”
Mehrotra added that the media landscape in the region has never been more complex, and consumer demands of what brands produce and how they behave has changed rapidly. “I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients,” she said.
Mehrotra holds a B.Com(H) from Jesus and Mary College, and an MBA in Marketing from International Management Institute, New Delhi.
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