Dentsu International, the global media and marketing communications conglomerate, has announced that Kartik Iyer, erstwhile president – Media Brands and Amplifi, will now join the network’s market leadership team as its chief operating officer (COO), according to ETBrandEquity report.
Iyer will continue to report to Anand Bhadkamkar, CEO India, Dentsu, and will be instrumental in driving the implementation of Dentsu’s new business model within the country.
The network has also appointed Divya Karani, chief executive officer at Dentsu X India, as the CEO for media, South Asia. Here, Media includes the agencies Dentsu X, Carat, iProspect and Posterscope.
In this additional role, Karani will be responsible for driving the global media strategy and delivery in South Asia, ensuring its alignment and relevance to the market. Divya will continue to report to Bhadkamkar.
“Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do. Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients,” Bhadkamkar said.
Haresh Nayak will continue to serve as COO for Dentsu Media in India in addition to his other current roles as President, Posterscope Asia Pacific and MD, Posterscope India, while Rubeena Singh is now in charge of the freshly rebranded iProspect.
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