Vedantu has announced the appointments of Kunal Dubey as head of marketing and Lucky Saini as head of brand. Dubey and Saini will be based in Bengaluru. They will report to Arvind Singhal, Chief Operating Officer at Vedantu.
Individually, Dubey brings with him 15 years of overall experience, out of which 9 years in the startup ecosystem- eBay India, Flipkart, and PhonePe. In his previous roles, he has led Flipkart’s media team as well as the marketing for retail event, Big Billion Days, until 2019. As an intrapreneur, he also started a new business model with Dentsu Slingshot – that provides end-to-end marketing services to startups and early-stage marketing units.
Saini has over a decade of experience in marketing and advertising at Ogilvy and Autumn Grey, along with marketing stints at Flipkart, Dentsu Slingshots, Manipal Education, and Manipal Group. He has led multiple functions while at Flipkart, from category marketing and customer acquisition to brand building initiatives, in his previous roles.
Commenting on the appointments, Arvind Singhal said, “As we enter our next phase of unstoppable growth, Kunal and Lucky’s diverse experience in the internet, startup and advertising ecosystem will propel our brand to greater heights. Together they will define the marketing and brand playbook and steer Vedantu towards becoming one of the most student centric, trusted and loved brand in India.”
Dubey said, “Vedantu’s culture reflects the organisation’s rock-solid foundation as well as empathetic leadership. I am humbled to take on this role and believe that a strong culture leads to great business stories. I look forward to building a passionate marketing team that lives and breathes our brand purpose every day.”
Saini added, “The culture and energy at Vedantu is infectious and inspiring. To get an opportunity of being a part of this soulful and passionate brand journey that is reinventing and re-imagining learning & teaching for India is very exciting. With my experience in consumer behavior, brand strategy and creative marketing, I look forward to telling the Vedantu story in the most engaging and relevant way.”
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