Cisco AppDynamics has roped in former AVP, Head of Security Marketing at Splunk, Eric Schou, as its new Chief Marketing Officer.
The appointment comes at a key moment for AppDynamics as it continues to assert its leadership in Full-Stack Observability – a fast-growing, multi-billion-dollar technology market, the company said in its statement.
Schou joins AppDynamics from Splunk where he was Head of Security Marketing and is an accomplished marketing professional with over 20-year experience at some of the biggest enterprise technology companies in the world, including Palo Alto Networks, Hewlett-Packard Enterprise (HPE), Good Technology (now BlackBerry Ltd.), McAfee and Symantec, according to a statement.
In his new role, Schou will assume responsibility for driving awareness and demand for AppDynamics’ industry-leading Business Observability platform amongst enterprise IT decision-makers and channel partners. In addition, he will also help to accelerate the delivery of Cisco’s Full-Stack Observability vision – of which AppDynamics is a critical component, the statement said.
“Eric has experience delivering enterprise technology marketing programmes at the highest level and is expertly placed to ensure AppDynamics capitalizes on this market opportunity,” added Linda Tong, GM at Cisco AppDynamics.
Eric Schou, Chief Marketing Officer, AppDynamics, said, “The opportunity to lead and define such an exciting emerging market sector is extremely rare. Needless to say, I jumped at the opportunity to join AppDynamics and to be part of the next phase of its journey. I’m excited to be working alongside the executive leadership team at AppDynamics and at Cisco, and relish the chance to lead AppDynamics’ world-class marketing team.”
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