Facebook said it has named Arun Srinivas as the Director of Global Business Group. Srinivas will lead the strategy and delivery of the India Marketing Solutions charter. Srinivas has 24 years of leadership experience in sales and marketing with leading companies.
Facebook said Srinivas’ appointment comes after a series of senior and leadership recruitments in recent months across marketing, partnerships, communications, and other key verticals demonstrating the company’s expanding charter and commitment to India.
In his new role, Srinivas will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.
Prior to this role, Srinivas was with OLA, where he was the Chief Operating Officer (COO), and Global Chief Marketing Officer (CMO) at OLA Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skin care, and personal care categories. He also did a stint at investment firm WestBridge Capital Partners where he led the consumer vertical. Srinivas is an alumnus of Indian Institute of Management, Kolkata.
Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India, said he is thrilled to welcome Arun as he joins the team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.
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