Streaming social networking platform, FLYX, announced the appointment of TV news presenter and journalist Mugdha Kalra as Chief Content Strategist.
In her new role, Kalra will oversee all content initiatives across multiple platforms and formats to increase user engagement and fuel growth.
The appointment follows the launch of FLYX’s newest offering, Bakstage – a space for people to interact with each other via audio conversations.
Kalra comes with more than 20 years of content creation experience, according to a statement. She has been the prime-time face for news channels including News 18 India, Zee, Aaj Tak, NDTV India and CNBC Awaaz and continues to appear across Network 18 channels as a host of special programming on a range of subjects.
Shashank Singh, CEO and Founder, FLYX and Bakstage, said, “We are very pleased to welcome Mugdha into the FLYX and Bakstage leadership team as the Chief Content Strategist. With her vast experience in the field of content curation and media, we will continue to deliver powerful, authentic storytelling in new and innovative ways. Her distinguished record and forward-thinking approach will help us stay ahead in connecting with new audiences and providing avenues to conduct quality and meaningful conversations for our users.”
Mugdha Kalra, Chief Content Strategist, FLYX and Bakstage, said, “As a new member of the FLYX and Bakstage family, I am excited to explore the possibilities and tap into the potential that audio streaming spaces present. My endeavour will be to enable people from all walks of life to use the platform to interact, engage and create interesting content. FLYX and Bakstage are young brands that aim to elevate user experience with content as a key cornerstone.”
“We want people to create content for fun and also have the option of taking it more seriously and be able to monetise it too. I call upon storytellers, citizen journalists, activists, musicians, stand up comedians, newsmakers, think tanks to use this platform as their own,” Kalra added.
Kalra is also the founder of Not That Different, a platform that works toward mainstreaming conversations around neurodiversity and inclusion through children and is actively involved in raising awareness about autism.
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