Ghost Kitchens India, an Internet restaurant tech company, announced it has acquired Where’s the Food, a homegrown F&B tech products company, in an equity-swap deal. The acquisition will enable Ghost Kitchens to optimize the expertise of Harshendar Reddy, the founder of WTF, who will join as the CTO.
In his new leadership capacity, Harry will be spearheading the development of a proprietary B2B app for Ghost Kitchens that will facilitate the automation of various aspects of business operations and management. This will include on-boarding process, inventory management, finance reconciliations, operational intelligence, communications and tracking sales growth, the statement said.
As the primary force behind a number of Food Tech brands clocking 3X revenue, Harshendar’s own company is backed by 500 Japanese startups as well as the Japanese government. He is responsible for developing and operating the entire Restaurants Management tech stack which grew to 1000+ restaurants in just 6 months time with an extensive customer base in India, Japan, Malaysia, Philippines and Sri lanka, according to the statement.
He also established Bharat Delivery, an Aggregator of all hyperlocal delivery services like dunzo, shadowfax, delhivery, Uber etc. and term sheet from IndiaMart where he enabled 10k+ orders in just 6 months. Before that Harshendar founded Pitchers, a college-campus based online food delivery platform.
Harshendar Reddy holds an MBA from IIM Kozhikode and enjoys a work experience spanning close to a decade. From being a software engineer at Capgemini to pursuing his own passion and shaping his own venture, the journey has been full of numerous milestones.
Addressing the acquisition, Karan Tanna, Founder CEO of Ghost Kitchens India, said,” I have known and interacted with Harshendar for the last 4 years. He understands the food delivery space very well and has developed interesting products to help restaurants optimize the rankings on aggregators by operational excellence. The products are first in the market and will give tangible value to our partners to increase their revenue & profits. We are building the only product in the restaurant tech industry that solves for both operational gaps as well as demand generation for restaurants.”
Speaking at the event, Harshendar Reddy said, “For the last 4 years, we have built countless food tech products for various food delivery companies. Before founding WTF, I had formed Bharat delivery, an aggregator of hyper-local delivery providers and also created a social commerce app centered on food ordering patterns, called ITA. Strategically speaking, we have always wanted to apply our learnings to good use and create a significant impact on the overall industry. As most of the restaurants fail to comprehend the effect of key food delivery health metrics on user experience which makes up the ranking hierarchy of restaurants. With the tech that we aim to build at Ghost Kitchens, we will not only take this knowledge to thousands of restaurants but also provide them the tools necessary for improving user experience with better control on their operations. It is common knowledge that the Ghost kitchens module of solving attrition rate of industry is a solid disruption and it is indeed a privilege to become a part of them. ”
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