Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, has roped in Gulshan Singh as chief strategy officer. He will pair up with Paul Dueman, who is also a Chief Strategy Officer. Both will report to Joseph George, Founder & CEO of Tilt.
Most recently, Singh had a 5-year stint at FCB Interface where he was National Planning Director. He has almost 20 years of prior work experience across JWT, Publicis, Lowe Lintas, TNS, and IMRB and on clients like Britannia, General Motors, GSK, Mahindra & Mahindra, MakeMyTrip, Marico, Mondelez, Nestle, Nivea, P&G, Tanishq and Tata Tea.
George, founder chairman and managing director, Tilt said, “Gulshan’s competencies, experience, and interest are just right for what is needed to lead right brained planning at Tilt. With this appointment, Tilt Brand Solutions will be the first-ever brand and communications consultancy in the country that will have a two CSO structure – a tangible demonstration of our belief in full brained thinking and the equal importance and criticality of both left and right brained planning at Tilt. I’m sure Paul and he will enjoy their tango.”
Dueman said, “Gulshan’s appointment reflects our belief and our conviction in how we want to drive the strategy function at Tilt. While this journey with him will now become a lot more interesting and a lot more enriching personally for me, our brands and clients of course are the ones who will benefit the most from this appointment.”
Singh said, “The desire and insistence to get the strategy right at Tilt are palpable across functions and levels, and that is so motivating and spurring for me as a career planner. I am excitedly looking forward to partner and leverage Paul and his expert team of data analysts and solutionists to jointly deliver superior brand and communication solutions.”
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