MRM, a leading marketing agency that is part of McCann Worldgroup, announced it has named Harsh Kapadia EVP, Chief Creative Officer for MRM New York and Princeton. Kapadia moves to MRM from his role as Executive Creative Director (ECD) at VMLY&R New York and previously at Wunderman Thompson (JWT). In addition, Stewart Krull has been named ECD, MRM Princeton, and will report to Kapadia.
Commenting on the development, Ronald Ng, Global Chief Creative Officer, MRM, said, “Harsh is a world-class talent with a passion for harnessing technology and innovation to help businesses make a difference in people’s lives. Not too many creatives get letters of recognition from Michelle Obama, and Harsh’s consistent streak of great work across markets like India, Australia, the UK and U.S. makes him a unique talent for clients.”
Kapadia joined VML New York in 2012, and within two years was instrumental in the agency storming the stage at the Cannes Lions International Festival of Creativity to bring home multiple Cannes Lions. He also worked on and helped win several pitches for the agency, including New Balance, LEGOLAND, Walgreens, Baileys and the United Nations.
Kapadia’s career began as an Art Director at JWT Mumbai, followed by a move to JWT Melbourne, where he began to work on global brands and helping to bring in new business. His pitch-winning and award-winning work in Melbourne led Kapadia to a larger role at JWT New York, working on larger consumer brands such as Kleenex, Smirnoff, Rolex and Nestlé. Additionally, through his career, Kapadia has served on the juries of Cannes Lions Mobile, D&AD Impact, ADC Awards and New York Festivals.
“It has been an amazing journey at VMLY&R,” said Kapadia. “Now, I’m thrilled to join MRM at a time when the industry is going through a real shift. The pandemic has fast tracked the importance for brands to create a more meaningful relationships and experiences. MRM’s philosophy to do that really excites me. I’m looking forward to partnering with the team to bring a vision and magic to brands across the MRM network.”
Krull joins MRM Princeton after launching Let’s Make Stuff LLC, a creative marketing services consultancy based in New Jersey. He previously served as ECD for Atmosphere BBDO New York for 13 years, guiding initiatives spanning brand to demand to service design for Citi, Emirates, Hewlett-Packard, Visa and other global brands.
“A design-thinking enthusiast, Stewart brings an audience-centric approach to the table, along with three decades of expertise across virtually every product category and advertising channel. His digital-first method of problem solving is second to none and we can’t wait to write the next chapter of creative excellence for our Princeton office,” said Ng.
MRM is part of the Interpublic Group and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.
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