The House of Somrus, the world’s fastest-growing line of liqueurs inspired by India, announced the appointment of Guy May as head of global business. His role will be to drive the company’s strategic expansion into international and duty-free markets.
May joined House of Somrus in December from leading U.S. spirits supplier Sazerac Company, Inc., for which he served as Global Sales Director, as well as a Board Member for both Hi-Spirits, LTD (UK) and Southtrade International PTY (AUS). In those roles, May was responsible for the international expansion of brands, including Fireball Cinnamon Whisky, Buffalo Trace Bourbon, and Southern Comfort.
Prior to his tenure at Sazerac, May worked for Constellation Brands, in a global role in charge of export spirits sales, growing the international footprint of brands including SVEDKA vodka, EFFEN vodka, and Black Velvet Canadian whiskies.
Somrus CEO and founder Pankaj K. Garg said, “In just five years of our existence as a brand, we have sold thousands of 9L cases in just a few U.S. states, and the time is ripe for us to scale up nationally, as well as take the brand global. We are gratified to have attracted a talent like Guy to join our already strong team. Guy brings tremendous insight from his decades of growing marquee global brands, as well as the passion and expertise to help set up our global operations. The entire Somrus Board is excited to welcome Guy into our fold.”
May added, “The things that most attracted me to join the company are the opportunity to build a next-generation global brand with an eye on India, the strong backing of the Cleveland Avenue food and drink incubator led by Don Thompson, and the innovation pipeline that awaits.”
May holds a bachelor’s degree from DePaul University and completed Executive Education at the Tuck School of Business at Dartmouth.
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