Isos Capital Management (Isos), an independent investment firm focused on identifying and executing on opportunities in the global media, entertainment, sports and technology industries, announced the appointment of Sheetesh Srivastava as Managing Director, India.
In this position, Sheetesh will lead Isos Capital’s foray into the India and Southeast Asia markets by sourcing and executing investment opportunities and providing advisory services in the region.
Sheetesh has more than two decades of rich operator experience across consumer products, media, entertainment, sports and EdTech. His focus on strategy formulation and deployment, scaling operations with financial discipline, brand building, and monetization along with exceptional market relationships, leadership and business development capabilities will accelerate Isos Capital’s growth in the region.
“Sheetesh’s experience will prove invaluable as we expand our portfolio offerings and look for broader and diversified investment and advisory opportunities in key growth markets around the world,” said Isos Capital co-Founder and co-CEO George Barrios.
“Sheetesh’s deep understanding of the region’s ecosystem will be critical to our success as the media and entertainment sector in India is poised for significant growth,” said Isos Capital co-Founder and co-CEO Michelle Wilson.
“It is a privilege to join Michelle and George as they expand upon Isos Capital’s advisory services in emerging markets disrupting the TMT sector,” said Srivastava. “I have witnessed their unique ability to lead, transform and create paths for exponential business growth globally, and look forward to uncovering new business opportunities as part of their team.”
A seasoned executive with more than two decades of rich experience in launching brands and scaling businesses, Srivastava combines astute business sense and insights with operational excellence consistently leading to transformative brand and profitability growth, the statement said.
Most recently, Srivastava served as an advisor to a traditional broadcaster and OTT operator entering the sports marketplace. Prior, he served as General Manager of WWE, South Asia and during his four-year tenure was responsible for all lines of business in WWE’s largest international market including leading the company’s media rights renewal process and driving localization efforts across content, talent, and brand development. Before joining WWE, Srivastava was an entrepreneur in EdTech, and worked with Disney India for more than six years as Head of Corporate Development overseeing revenue generation for multiple channels.
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