Kia America announced that Steven Center will join the company on Jan.10 as Chief Operating Officer and Executive Vice President.
The former Vice President of American Honda Motor Co., Inc.’s Auto Sales Strategy Division will be in charge of the strategy and execution of Kia’s sales, service and marketing operations in the United States, under the supervision of Sean. Yoon , President and CEO of Kia North America and Kia America, the statement said.
“Steven Center is a legitimate innovator with an impressive track record of record achievement. Kia is focused on becoming a leader in sustainable mobility, and Steven’s combination of retail and customer service expertise, progressive leadership and alternative fuel vehicle development. They will provide arguments and strengthen our total transformation, “said Sean Yoon .
Having served in various roles at Honda since 1993, Center brings a wealth of experience to his new role at Kia. Most recently, he oversaw all four of Honda’s automotive regions in the United States. Some of his responsibilities included Honda and Acura market representation, sales and production planning, certified pre-owned vehicle sales, dealer communication, product and sales information, as well as export sales and distribution.
“Kia is clearly growing, and I am excited about the opportunity to continue to build and develop the brand in the United States,” said Center. “This is a time of tremendous change in the automotive industry, and I look forward to working closely with the executive management team and retailers to deliver on Kia’s ambitious sustainable mobility plans.”
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