Marketing and Advertising platform, CitrusAd, has appointed Kushal Sanghvi to lead India and South East Asia.
In this new role, Sanghvi will be responsible for sharing and expanding the footprint of the CitrusAd platform into new retail and e-commerce partnerships and putting control of monetization programs into the hands of retailers.
He will also look after creating opportunities through various channels or types for e-commerce media for advertisers and brands and their agency partners, also looking for ease of deployment, ease of operation and analytics, and creating the most relevant experience for customers in the process.
Sanghvi has previously worked with ad tech firm Integral Ad Science as India, South Asia lead, with I-COM Global as vice chairman and as director with Appriffy. He has been in the industry since 1997 and has also had experience working with Harvest Media, Havas Digital and Reliance Entertainment and Digital.
Sanghvi holds an MBA in Marketing from Narsee Monjee Institute of Management Studies, and an M.Com in Accounts, Economics, Management from Sydenham College of Commerce and Economics.
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