Life Fitness, the global leader in commercial fitness equipment, announced the promotion of Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective April 1.
Mahadevan’s announcement follows the retirement of Frank van de Ven, current Chief Commercial Officer, a statement said.
Since joining Life Fitness in 2015, Mahadevan has held various leadership roles across the Americas and Asia Pacific, overseeing key accounts and distribution businesses. He has led Life Fitness’ Asia Pacific region as Vice President & Managing Director since 2019, according to the statement.
Jim Pisani, Chief Executive Officer of Life Fitness, said, “Andrew has a proven track record of delivering exceptional value to our customers. He has extensive experience building high-performing teams, strengthening key customer partnerships across diverse end markets, and expanding Life Fitness’ presence in high growth, emerging markets. Andrew will continue building on our industry-leading reputation for providing quality products and excellent service levels to our customers.”
Since joining Life Fitness in 1996, Frank van de Ven has played an integral role in expanding the company’s global business in EMEA and Asia Pacific as Vice President of International Sales. In 2022, he was named Chief Commercial Officer and extended his responsibilities to include global sales and marketing.
Pisani continued, “Within Life Fitness and throughout the fitness industry, Frank is well known as a leader and coach. We express our gratitude to Frank for his leadership, energy, and passion, as well as his invaluable contributions to Life Fitness.”
HrNxt.com Newsdesk has researchers and writers with an excellent domain knowledge about the talent ecosystem, and the business environment. The team keeps a tab on the latest happenings in the ecosystem to bring most relevant news and insights for our readers. You can connect with our newsdesk at newsdesk@hrnxt.com.