WPP has announced the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director.
Prior to this, Mark has held multiple leadership positions across the company, including 9 years as an Executive Director of WPP plc., 12 years, as Head of Strategy and then as CEO of WPP Digital, he was responsible for the company’s digital development, including the move into technology through the acquisition of 24/7 Real Media, the creation of digital network POSSIBLE and the launch of Stream, WPP’s celebrated “unconference”.
In 2015, he was appointed Global CEO of Wunderman, where he transformed the network into one of the world’s leading customer-focused digital agencies. Wunderman is among WPP’s largest businesses, with more than 10,000 people in 200 offices across 70 countries and clients including Microsoft, Dell, Shell, BT and Adidas.
In April 2018 he was named joint Chief Operating Officer of WPP, with responsibility for clients, operating companies and people.
Earlier in his career, Mark co-founded and developed internet start-up WebRewards. He also specialised in the media and marketing industries as a principal at consultancy Booz Allen & Hamilton, having started his career at the WPP parent company working on corporate development.
Mark has an MBA from INSEAD and an Economics degree from Trinity College, Cambridge University, and was a Henry Fellow at Harvard University. He is the Chairman of the Natural History Museum Digital Council. Wired magazine ranked him as one of the Top 25 Digital Influencers in Europe in 2014 and he was named The Drum’s Digital Individual of the Year in 2015 and 2017.
Recognised for his leadership throughout the industry, he has an intimate understanding of the business, he enjoys very strong internal support, and he has earned the respect and endorsement of our clients with his constant focus on their needs.
Source: WPP
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