Mary Kay Inc., an iconic beauty and entrepreneurship company, announced the appointment of Sheryl Adkins-Green as Chief Experience Officer.
In the new role, Adkins-Green will support the success of millions of Independent Beauty Consultants’ businesses through a 360-degree integrated customer experience, a statement said.
“Nothing matters more at Mary Kay than a rewarding experience for our Independent Beauty Consultants and their customers,” said Nathan Moore, President of Global Sales & Marketing at Mary Kay. “Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer. She’s beyond passionate about the Mary Kay opportunity, and we’re thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe.”
Adkins-Green, who’s been with Mary Kay since 2009, previously served as Chief Marketing Officer. She will continue to lead the Global Brand Experience Division and the company’s in-house creative agency that create marketing campaigns, multi-media design assets, social media content, and integrated digital communications that enable the Independent Sales Force to provide personalized beauty experiences and customized service to their customers. By combining research, data analytics, and trend forecasts, Adkins-Green and her team will anticipate the needs and expectations of Independent Beauty Consultants and their customers in more than 35 countries.
“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.”
Adkins-Green brings significant experience in strategic planning, business development, and corporate partnerships to her role. Prior to joining Mary Kay, Sheryl held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. She received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Master of Business Administration from Harvard Business School. Closely aligning with Mary Kay’s mission of enriching the lives of women and their families, she is actively involved in the community through the Mary Kay Ash Foundation whose mission is two-fold: finding cures for cancers affecting women and eliminating violence against women.
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