NIVEA has announced the appointment of Geetika Mehta as the new managing director, according to The Financial Express report. As per the company, Mehta brings a wealth of experience and expertise to steer the brand.
Mehta, with a distinguished career in the FMCG sector, has a track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil and South Africa. Her experience and strategic vision align with NIVEA India’s objective of providing consumers with superior product quality in line with its care proposition.
Talking about her appointment, Geetika Mehta, said, “I am happy to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”
Prior to this, Mehta has worked as managing director at Hershey India for 2.5 years and had an 18-year journey at Hindustan Unilever Limited. Over the years she has been recognised for her contribution to the industry with awards including The Economic Times 40 Under Forty 2021, ET Prime Women Leadership DEI Ally of the Year 2023, IMPACT 50 Most Influential Women for women 2023.
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