Marketing Analytics firm, AppsFlyer, has appointed Ritu Sharma as Country Manager in India.
In her new role, Sharma will lead AppsFlyer India’s business operations across all categories. She will focus on expanding the current customer portfolio, scaling up existing business while growing sustainable customer relationships through a consultative approach. To that end, she will manage and closely integrate with teams across functions, according to a statement.
Sharma brings over 25 years of experience in leading high-performance teams across technology, telecom and broadcast industries.
Prior to this role, Sharma was the Head of Global Sales at Amagi Media Labs. She led the global sales organisation across Asia Pacific, Europe, and the US in both the linear and nonlinear space, the statement said.
Sharma has held leadership roles across functions, including sales, marketing, deal structuring, client retention, operations, and general management in global multinationals and startups. Previously, she has also been associated with Vodafone, Encompass and Proficio.
Sanjay Trisal, General Manager, AppsFlyer INSEA/ANZ, said, “Ritu has a strong track record in diverse industries and demonstrates versatility across sales, marketing, operations and general management, a potent combination to drive our growth in India.”
Trisal further said, “As we see a surge in India’s mobile-first users and New Bharat contributing to the economy, we are looking at driving our customers’ growth and progress in rural and semi-urban markets with a strong privacy-first product strategy in the evolving mobile ecosystem.”
“India is one of our fastest-growing markets, and under Ritu’s leadership, I am confident that we will be able to sustain and grow our substantial presence in the region. I look forward to welcoming her on board as we continue to lead industry transformation while chartering an exciting future,” Trisal added.
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