Saurabh Varma has joined Jio Studios as Chief Marketing Officer.
“Saurabh will be handling Content Marketing Strategy for Films, OTT and Regional content,” Taran Adarsh, Film critic and business analyst tweeted.
Prior to this role, Varma served Inox Leisure as a Chief Marketing Officer, where he was a part of more than 700 films and launched more than 500 cinema screens. At Inox, he contributed as a content creator, new age marketing professional, digital marketing and innovation, strategy planning and execution and was responsible for many more segments. Varma worked at Inox from 2005 to 2007 as vice president, film distribution and programming and later joined Inox again in 2018 to work as the CMO.
Varma was also the CMO at Reliance Entertainment, from 2007 to 2009, where he was responsible for filmed marketing, film distribution, content acquisition and more related segments. He has also worked at PVR Cinemas as vice president, marketing and corporate communications and was a film director and film marketing consultant at Saurabh Varma Pictures where he has provided marketing expertise to top studios of India. Varma has written and directed films like Mickey Virus, Meet The Patels and 7 Hours To Go.
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