NEW YORK, July 11, 2012 : Global strategic branding firm Siegel+Gale today announced the appointment of Russ Meyer to global strategy director. Meyer brings more than 20 years of brand strategy, account management and marketing experience to the firm.
Meyer joins from Landor Associates, where he spent the past 17 years in a variety of strategy and leadership roles, including most recently global chief strategy officer. In this position, he was responsible for leading the firm’s global strategy teams in the Americas, Europe and Asia. Meyer led many successful client engagements during his tenure at Landor including Disney, DreamWorks, Lucent, FedEx, Yahoo! Barclays Bank, Procter & Gamble and Wolfgang Puck.
"We chose Russ as global strategy director not just for all the usual reasons, but because of his appreciation for and ability to drive simplicity into the work," said David Srere co-CEO and chief strategy officer at Siegel+Gale. "I look forward to working with Russ as he taps his strategic, creative and management skills to help our teams deliver outstanding solutions to our growing roster of global clients."
A frequent commentator on brand strategy and business, Meyer has been quoted in Advertising Age, BusinessWeek, CMOMagazine, and has appeared on CBS’s MarketWatch and CNBC’s Squawk Box. Meyer is also guest blogger for Fast Company magazine as an expert on brands and sustainability.
"I’m an admirer of the ‘Simple is Smart’ ethos that Siegel+Gale brings to every strategy, story and experience that it develops for its clients," said Russ Meyer, global strategy director at Siegel+Gale. "I’m looking forward to working with the extraordinarily talented and energetic researchers, strategists and designers who have earned Siegel+Gale a reputation as the leading brand consultancy."
Meyer is a Phi Beta Kappa graduate of the University of Minnesota and holds a master of fine arts in design from Northwestern University in Chicago. He also graduated with honors from the Kellogg School of Management in Chicago, Illinois, with a master’s degree in management.
Source: Siegel + Gale, LLC / through PRNEWSWIRE