Faber-Castell, one of the world’s largest and oldest manufacturers of high-end writing instruments, recently announced that it has appointed Sonali Shah as the company’s new Marketing Director for India business.
Shah has been associated with the company for three years now. Prior to her elevation to the new post, Shah was the head for company’s Art and Graphics category.
Before joining Faber-Castell India, Shah had worked with Hamleys as Marketing Head. She was associated with Mattel Inc for 10 years and held various positions there. She has headed Mattel’s Fisher-Price business in India and Asia.
Commenting on her appointment, MD Faber-Castell India, Partho Chakrabarti said, “Sonali has shown consistency and determination towards the business over her nearly 3 years at Faber-Castell, I am really delighted to see her grow and take a larger role in the company. I am looking forward to her revolutionary ideas to grow the brand.”
On her new role, Sonali Shah said, “It’s a privilege and pleasure to take over the role of Marketing Director at Faber-Castell India. My stint so far with the company has been extremely rewarding and I hope with the continuous support of my team and our associations & partners, we’ll be able take Faber-Castell’s growth to next level.”
She will be assuming this role from May 1.
In her new role, Shah will be leading the Marketing and Corporate Communication activities across all the product categories at Faber-Castell India.
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