Tarun Katial, a senior media industry veteran, has stepped down from the role of CEO of ZEE5 India. Katial joined the company as the CEO in November 2016.
“We wish to confirm that Tarun Katial has tendered his resignation, as CEO, ZEE5 India. We thank him for his valuable contribution towards the growth of ZEE5. Under his able leadership, in a very short span of time, ZEE5 has emerged as India’s largest ConTech brand, delivering seamless, superlative content across different consumer touch-points, backed with cutting edge technology. His rich experience and expertise have been invaluable in building a robust digital platform. We wish Tarun the best in all his future endeavours,” a company spokesperson said.
“In line with our recently announced strategic restructuring of the organisation, Amit Goenka as the President – Digital Businesses & Platforms will continue to lead team ZEE5, along with other digital platforms.” said the company spokesperson.
As CEO, Katial was responsible for steering the company towards gaining an industry leadership position. In just over two years since inception, the platform already hosts 100+ Originals across genres and languages and has seen 100 million plus downloads (Google Play Store).
Katial has also been instrumental in conceptualizing ‘HiPi’, India’s first fully home-grown short video and various tech and content use cases in nine languages and various taste clusters – a step towards establishing ZEE5 as a digital video super app targeted to the mass, affluent, upwardly mobile Indian.
Katial has worked with Saatchi & Saatchi, Enterprise Nexus, Ogilvy & Mather, Star Network, Sony Entertainment Television and 92.7 BIG FM.
Katial has been voted as NewsCorp Achiever for Asia and included among the best in the ‘India Today 30 on 30’ list. He was also part of the team that won the first Media Gold at Cannes.
–AN
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