Westlife Development has appointed Akshay Jatia to the company’s board of directors, with effect from 13 Aug, 2021.
According to the exchange filing, the company said, “we would like to inform you that Mr. Akshay Jatia has been appointed by the Board of Directors of the Company as an Additional Director on the said Board, with effect from 13th August, 2021, to hold office until the ensuing Annual General Meeting of the Company.”
Westlife Development Limited is one of the fastest growing players in India’s quick service restaurant (QSR) sector. Its wholly owned subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL) holds the master franchise for McDonald’s in the western and southern India.
Akshay Jatia is currently Head of Strategy, Consumer Technology & Innovations at Westlife Development (South and West India). He joined McDonald’s India (West and South) in 2014. He graduated from Leonard N. Stern School of Business, New York.
“Akshay has also brought technology to life in the McDonald’s restaurants. He has been instrumental in creating an omni-channel experience for users through both the mobile application as well as the self-ordering kiosks at the ‘Experience of the Future’ stores. These kiosks are a fast evolving trend in the restaurant industry that not only save the customers the hassle of standing in a que to place an order but also provide them with the interesting experience of engaging with the brand,” according to the Company’s website.
“Akshay has also spearheaded the digital marketing strategy (since the inception of the same) at McDonald’s India. He was the brain behind one of the first digital campaigns launched by McDonald’s- to view full video and continues to play a leading role in the formulation of new content for McDonald’s India,” it added.
Image Credit: Exchange4media
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