ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, announced that it has named Ni Fei as its President of Mobile Devices.
In his new role, Ni will take full charge of ZTE’s mobile devices business while at the same time he continues to act as President of Nubia Technology Co., Ltd. Ni Fei will lead the team to grasp the medium-term and long-term opportunities of 5G and IoT, to address the changes and challenges in global terminal markets.
Ni Fei joined ZTE in 2001, and has been engaged in ZTE’s terminal product operation since 2004. In 2012, he participated in the establishment of Nubia and became the General Manager of Nubia Smartphones. In May 2019, he acted as President of Nubia.
With rich experience in terminal products, domestic open market and overseas markets, Ni has been committed to technical innovations. He has taken the lead to create China’s first full Netcom mobile phone (Nubia Z5). Moreover, Ni has led the design of the industry’s first bezel-less smartphone (Nubia Z9), and the industry’s first bezel-less full-screen product (Z17S). In 2018, he embarked on the niche market of gaming mobile phone, launching Redmagic.
Taking the terminal business as an important part of the company’s end-to-end capabilities, ZTE will continue to consolidate technological advantages, and further strengthen its investment in 5G, IoT, chipsets, and other related fields, the company said in a press statement.
ZTE is a provider of advanced telecommunications systems, mobile devices and enterprise technology solutions to consumers, operators, companies and public sector customers. Listed in the stock exchanges of Hong Kong and Shenzhen, ZTE sells its products and services in more than 160 countries.
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